Sector: Medical Devices

Case Study

Implementation Guide Development

Home MedTech & Life Science Medical Devices
Published Read Time 2 minutes

Working collaboratively with a global MedTech provider, we structured an implementation guide to support overcoming key barriers to implementation which were potentially limiting sales opportunities – this resource is now key material used in respected conferences such as HETT.

INSIGHT

Virtual Ward implementation were (and continue to be) viewed as complicated and involved, with a lack of clear guidance on how to implement them effectively.

The client suspected this was leading to lost opportunity / sales and required a required a solution that provided current and future clients with the support & piece of mind they sought. The solution needed to make it clear what needed to be done and when whilst, most importantly, showing how easy Virtual Wards are to implement- demystifying the process.

ACTION

Akeso was engaged to support in the development of this solution; a comprehensive Virtual Ward implementation guide.

We conducted a comprehensive discovery exercise to understand the Virtual Ward implementation environment, what was done well, what was done badly and what regulatory / funding processes providers had to complete.

Using an agile approach, we began to develop an implementation guide from the gathered information, breaking the process down into easily digestible chunks. The iterative style of our delivery allowed the method to be tested with clinicians and client stakeholders, adapting the material in real time.

We delivered a concise, clear and visually engaging Virtual Ward implementation guide which has now been distributed to over 10,000 industry stakeholders across the UK.

RESULTS

  • A comprehensive Virtual Ward implementation guide
  • Increased brand awareness and market interest
  • Improved internal implementation practices
  • Industry leading material and a competitive advantage

Contact our experts

Martin Shiderov

Martin Shiderov

Associate Director
Case studies – newspapers
Case Study

Vision Paper Development

Home MedTech & Life Science Medical Devices
Published Read Time 2 minutes

Working collaboratively with a global MedTech provider, we structured a vision paper to support defining themselves in an overcrowded market and calling out the national need for their technology – this resource is now key marketing material used in respected conferences such as HETT

INSIGHT

The client offers a suite of technologies, already commonly employed in acute care settings across the UK. However, the local market was changing, with a growing demand for solutions that move patients from hospital to home. The Virtual Ward solution had been developed to service this demand and was already in use across Europe and the US.

With the market quickly becoming competitive, the client needed a robust, rapid approach to establish their Virtual Ward solution as the ‘gold standard’ and to grow their market presence.

ACTION

Akeso were commissioned to support a global MedTech provider in bringing their Virtual Ward solution to the local market.

Working collaboratively with the client, we came to understand that the key issue they faced was ‘standing out from the crowd’; defining themselves in an overcrowded market.

Using a structured discovery approach, we built a detailed understanding of the clients offering, what made it different, its competitors, and the opportunity in the local market. This information was used to develop a Vision paper which, on a single page, communicated to healthcare providers how the client’s technology could support them and what made it unique.

This resource is now used as key marketing material for the solution, supporting the client at HETT, the UK’s largest digital health event, to build brand awareness and market interest.

RESULTS

  • A key piece of marketing material, promoting the solution
  • Increased brand awareness and market interest
  • Better understanding of market position and competitors
  • NHS connections from Akeso’s contact base

Contact our experts

Martin Shiderov

Martin Shiderov

Associate Director
Case Study

Private Outpatient Facility Build and Refurbishment

Home MedTech & Life Science Medical Devices
Published Read Time 1 minute

Akeso supported Moorfields Private Eye Hospital in the establishing of a brand-new state of the art private outpatient eye centre providing refractive laser and operating theatre suite.

INSIGHT

Moorfields Private (MP) acquired the lease of a five-storey site situated in the heart of London’s medical district on New Cavendish Street with the intention to extend and build a brand-new state of the art eye centre.

The construction required complex restructuring and adjoining of two large Central London townhouse building, fitting of a refractive laser and operating theatre suite and full refurbishment.

ACTION

We supported MP with the planning, building and mobilisation of Moorfields private outpatient centre on New Cavendish Street over three build phases, through the following activities:

  • Delivered robust planning from the outset, with involvement from multiple stakeholders, across estates, operations, IT and workforce to capture dependencies at each stage and ensure delivery to budget and time
  • Supported in the planning and design of an efficient operating model and patient pathway
  • Provided procurement support in scoping and sourcing medical equipment
  • Managed third party providers, including interior designer and equipment suppliers
  • Monitored outpatient, theatre and laser activity to ensure accurate revenue planning and forecasting

INSIGHT

MP successfully opened their brand-new private outpatient centre in Spring 2022 which boasts the latest laser and theatre technology, including a state-of-the-art Surgicube, and are on track to deliver revenue targets.

Contact our experts

Martin Shiderov

Martin Shiderov

Associate Director